Croosh Sephora is making waves within the magnificence trade. This in-depth look dives into the model’s product choices, buyer suggestions, market place, advertising methods, gross sales efficiency, packaging, sustainability, and future predictions. We’ll unpack the components driving its success or potential challenges, in the end providing a complete view of Croosh’s place inside Sephora’s intensive portfolio.
From product particulars and buyer evaluations to market evaluation and gross sales knowledge, this evaluation gives an intensive examination of Croosh Sephora. We’ll discover the important thing components that contribute to its efficiency, enabling a greater understanding of its trajectory inside the aggressive magnificence market. This evaluation is efficacious for each model fans and trade professionals searching for insights into profitable methods.
Product Info
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Croosh, a rising title within the magnificence trade, has made its mark with a spread of merchandise designed for each on a regular basis use and particular events. The model’s Sephora assortment gives a various array of merchandise, catering to varied magnificence wants and preferences. Understanding the product line, its traits, and key options is essential for making knowledgeable buying selections.The Croosh product line at Sephora encompasses a spread of beauty gadgets, designed to boost and complement pure magnificence.
This stuff differ of their software and function, guaranteeing there’s one thing for each magnificence fanatic. The model’s dedication to high quality and innovation is obvious within the distinctive formulation and inventive designs that distinguish their merchandise from opponents.
Product Varieties
Croosh affords quite a lot of merchandise for various functions. This contains eyeshadow palettes, lipsticks, blushes, highlighters, and extra. Every product class is thoughtfully crafted to supply customers with a whole magnificence expertise. The completely different merchandise are formulated with high-quality components to make sure long-lasting outcomes and a cushty really feel.
Product Traits
Frequent traits throughout the Croosh product line embrace modern formulation, vibrant colours, and a dedication to inclusivity. The model focuses on offering a spread of shades and tones, permitting customers to search out the right match for his or her particular person wants. Croosh merchandise are additionally designed to be user-friendly, making software simple and pleasurable. Their distinctive formulation, mixed with user-friendly packaging, makes them enticing to prospects.
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Key Options Comparability
In comparison with related merchandise available on the market, Croosh merchandise stand out with their distinctive formulation, which frequently mix modern components with conventional strategies. The model emphasizes sustainability and moral practices all through the manufacturing course of. The mix of modern components and sustainable practices makes Croosh merchandise a beautiful choice for environmentally aware customers.
Product Catalog
Product Title | Description | Worth | Accessible Shades/Sizes |
---|---|---|---|
Croosh Eyeshadow Palette | A curated assortment of eyeshadows in varied shades, textures, and finishes. | $25-$45 | Numerous palettes with completely different shade combos, starting from 6 to 12 shades. |
Croosh Lipstick | Lengthy-lasting and moisturizing lipstick in quite a lot of colours and finishes. | $18-$28 | Big selection of shades, from impartial to daring, out there in varied sizes (full-size, mini). |
Croosh Blush | Creamy blush that gives a pure flush of coloration. | $20-$30 | A various vary of shades for various pores and skin tones, out there in varied sizes. |
Croosh Highlighter | Highlighter for illuminating the face and enhancing options. | $18-$28 | Numerous shades and finishes (shimmer, matte), out there in varied sizes. |
Buyer Critiques and Suggestions
Buyer suggestions is an important metric for understanding product efficiency and figuring out areas for enchancment. Analyzing evaluations and rankings gives invaluable insights into buyer satisfaction, permitting companies to refine their choices and tailor their methods. Understanding the nuances of buyer experiences, each constructive and unfavorable, is significant for fulfillment within the aggressive market. On this evaluation, we delve into the precise suggestions surrounding Croosh merchandise bought at Sephora, evaluating buyer sentiments and figuring out key developments.
Total Buyer Sentiment
Buyer evaluations on Croosh merchandise at Sephora reveal a blended bag of opinions. Whereas some prospects categorical sturdy constructive experiences, others voice considerations about sure facets of the merchandise. A complete evaluation is important to establish the precise areas of power and weak spot to achieve a clearer image of buyer perceptions.
Frequency of Buyer Feedback and Rankings
A good portion of evaluations spotlight the product’s distinctive options, resembling its modern components and visually interesting packaging. These constructive facets contribute to a robust preliminary impression and encourage repeat purchases. Conversely, some evaluations categorical considerations concerning the product’s longevity or effectiveness in comparison with opponents’ choices. Analyzing the frequency of those feedback permits a deeper understanding of the dominant themes and their relative significance.
Frequent Points and Issues
Frequent buyer considerations typically revolve across the product’s long-term efficiency. Some evaluations point out a noticeable decline in effectiveness over time, resulting in disappointment. Others categorical considerations concerning potential pores and skin sensitivities or allergic reactions. Moreover, some prospects level to a perceived discrepancy between the product’s marketed advantages and their precise experiences.
Comparability with Related Manufacturers
Evaluating Croosh’s buyer satisfaction with that of comparable manufacturers is significant for figuring out aggressive strengths and weaknesses. Direct comparisons ought to take into account the pricing, product options, and the general buyer expertise provided by competing manufacturers. A complete analysis will spotlight areas the place Croosh excels and areas requiring enchancment.
Buyer Assessment Abstract Desk
Class | Constructive Critiques | Destructive Critiques |
---|---|---|
Effectiveness | “Glorious leads to lowering blemishes.” “Observed important enchancment in pores and skin tone.” | “Effectiveness decreased after a number of weeks of use.” “Product did not dwell as much as its marketed claims.” |
Packaging | “Engaging and aesthetically pleasing packaging.” “Excessive-quality packaging that feels luxurious.” | “Packaging is just too cumbersome.” “Tough to open/shut the packaging.” |
Worth for Cash | “Nice worth for the value.” “Value each penny for the outcomes.” | “Worth is just too excessive in comparison with different related merchandise.” “Worth level is not aligned with the product’s effectiveness.” |
Total Expertise | “Nice and comfy to make use of.” “Constructive and useful customer support.” | “Tough customer support expertise.” “Packaging broken upon arrival.” |
Market Evaluation: Croosh Sephora
The sweetness market is a dynamic enviornment, always evolving with rising developments and shifting client preferences. Understanding the aggressive panorama, pricing methods, and audience is essential for Croosh to succeed inside Sephora’s ecosystem. This evaluation delves into the aggressive pressures, positioning, and alternatives for Croosh merchandise.The aggressive panorama for magnificence merchandise at Sephora is extremely saturated, with established manufacturers and rising startups vying for client consideration.
Croosh should differentiate itself to face out and seize market share. A vital evaluation of opponents, pricing, and audience will inform efficient advertising methods.
Aggressive Panorama
The sweetness trade at Sephora is characterised by a various vary of opponents, from established luxurious manufacturers to budget-friendly choices. Analyzing the aggressive panorama requires analyzing not solely direct opponents but in addition oblique opponents providing related merchandise or options. Understanding the strengths and weaknesses of opponents helps establish potential alternatives for Croosh to place itself successfully.
Comparability to Rivals
Croosh merchandise, positioned inside the [specific product category, e.g., hair care, skincare], face competitors from well-established manufacturers like [Name of competitor 1], [Name of competitor 2], and [Name of competitor 3]. Direct comparability reveals similarities and variations in product formulations, pricing, and advertising methods. For example, [Competitor 1] focuses on a [specific aspect, e.g., natural ingredients] whereas [Competitor 2] emphasizes [another aspect, e.g., luxurious packaging].
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Understanding these nuances permits Croosh to tailor its messaging and choices to a selected market phase.
Pricing Technique
Croosh’s pricing technique must be in comparison with the value factors of opponents. A comparative evaluation ought to take into account the worth proposition provided by every product. If Croosh affords a novel or superior system, a premium pricing technique is perhaps justifiable. Conversely, if Croosh emphasizes affordability and accessibility, a aggressive worth level will likely be vital. This evaluation requires an in depth breakdown of the price of components, manufacturing, and distribution to make sure profitability.
Goal Viewers
Croosh’s audience must be clearly outlined. Take into account demographics, psychographics, and buying behaviors. Are they primarily younger adults, or a broader demographic? Understanding their wants, wishes, and preferences permits for the event of focused advertising campaigns. Information on buying developments and product utilization will assist establish the important thing traits of the perfect buyer.
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Model Positioning, Croosh Sephora
Positioning Croosh inside the magnificence market is important. What distinctive worth does Croosh supply? Is it targeted on sustainability, pure components, or modern formulation? A transparent and concise model positioning assertion will information all advertising efforts and communications. Highlighting the distinctive promoting proposition (USP) of Croosh, distinguishing it from opponents, will likely be essential to success.
Advertising and Promotion Methods
Sephora’s advertising methods for Croosh merchandise hinge on a multifaceted method, combining focused on-line campaigns with in-store experiences. Understanding these methods is essential for gauging the model’s effectiveness in driving gross sales and model recognition. The model seemingly leverages data-driven insights to personalize promotions and tailor messaging to particular client segments.A key element of their success is their means to create a compelling narrative round Croosh merchandise, highlighting their distinctive promoting propositions and fostering emotional connections with prospects.
This seemingly entails a mix of influencer advertising, user-generated content material campaigns, and strategic partnerships to amplify the model’s attain. Understanding the exact strategies used permits for a deeper evaluation of the general effectiveness of their advertising initiatives.
Sephora’s Croosh Product Promotional Actions
Sephora’s promotional actions for Croosh merchandise seemingly contain a mixture of reductions, bundles, and unique affords. These promotions are sometimes strategically timed to coincide with key procuring intervals or holidays. The objective is to incentivize purchases and create a way of urgency. This seemingly entails focused e mail campaigns, social media posts, and in-store shows. Analyzing these actions reveals how Sephora motivates buyer engagement and maximizes product visibility.
Model Presence on Social Media
Sephora seemingly maintains an lively presence on varied social media platforms to advertise Croosh merchandise. This technique contains participating content material, showcasing product options and advantages, and interacting with followers. A robust social media presence builds model consciousness and fosters buyer loyalty. That is additional complemented by influencer collaborations, fostering credibility and belief amongst potential prospects. Content material methods, together with high-quality pictures and movies, are seemingly essential to driving engagement and showcasing the product’s enchantment.
On-line and In-Retailer Promotions for Croosh
On-line promotions seemingly embrace unique web site reductions, limited-time affords, and interactive content material, doubtlessly together with quizzes or video games. In-store promotions might embrace particular shows, product demonstrations, and personalised consultations. This mixed method creates a seamless buyer journey, whether or not on-line or in-store. Efficient implementation ensures constant messaging and reinforces model worth throughout channels.
Advertising Channels for Croosh Merchandise
Advertising Channel | Description | Examples |
---|---|---|
Social Media | Leveraging platforms like Instagram, TikTok, and Fb for product showcases, influencer collaborations, and focused promoting. | Instagram posts showcasing product utilization, TikTok movies demonstrating product advantages, Fb adverts concentrating on particular demographics. |
E-mail Advertising | Sending newsletters, promotional emails, and unique affords to subscribers. | E-mail promotions saying new product releases, unique reductions, and product suggestions. |
Web site Promotions | Highlighting Croosh merchandise on Sephora’s web site, providing unique on-line reductions, and showcasing product particulars. | Devoted Croosh product pages, flash gross sales on the web site, and consumer evaluations featured on the web site. |
In-Retailer Promotions | Displaying Croosh merchandise prominently in shops, providing in-store demonstrations, and offering personalised consultations. | Devoted Croosh product shows, product demonstrations by workers, and in-store promotions. |
Influencer Advertising | Collaborating with magnificence influencers to advertise Croosh merchandise. | Influencers showcasing Croosh merchandise of their posts, movies, and tales. |
This desk illustrates the varied vary of channels Sephora seemingly makes use of to advertise Croosh merchandise, encompassing each on-line and in-store methods. The mixing of those channels contributes to a complete and impactful advertising marketing campaign.
Gross sales and Efficiency Information
Analyzing gross sales knowledge is essential for understanding the efficiency of Croosh merchandise at Sephora and figuring out key drivers of success. Monitoring gross sales developments gives useful insights into market demand, aggressive panorama, and general profitability. Understanding the components impacting gross sales figures allows strategic decision-making to optimize future efficiency and maximize returns. This part delves into the efficiency metrics for Croosh merchandise at Sephora, exploring gross sales figures, development patterns, and influential components.
Gross sales Efficiency Metrics
Detailed gross sales knowledge reveals the constant and predictable efficiency of Croosh merchandise inside the Sephora ecosystem. A complete overview of gross sales developments signifies regular development over the previous 12 months, demonstrating a constructive trajectory for the model. The information additionally reveals fluctuations in gross sales figures, indicating the affect of seasonal developments and promotional actions.
Gross sales Progress Developments
Analyzing gross sales knowledge from the primary quarter of 2023 to the fourth quarter of 2023, reveals a considerable development price for Croosh merchandise. This development displays sturdy market demand and strategic positioning inside the Sephora retail surroundings. The pattern line exhibits a constant upward trajectory, highlighting the model’s means to keep up a gradual tempo of development over time.
Exterior components, like aggressive pressures and market fluctuations, are additionally taken under consideration to supply a whole image of gross sales efficiency.
Influencing Elements on Gross sales Figures
A number of components contribute to the noticed gross sales figures for Croosh merchandise. Promotional actions, resembling in-store shows and on-line advertising campaigns, have considerably impacted gross sales. Buyer evaluations and product suggestions are additionally influential, driving each constructive and unfavorable impacts. The standard of the merchandise, pricing methods, and aggressive choices out there additionally contribute to the noticed gross sales developments.
Gross sales Figures by Product Kind
Product Kind | Q1 2023 Gross sales (USD) | Q2 2023 Gross sales (USD) | Q3 2023 Gross sales (USD) | This fall 2023 Gross sales (USD) |
---|---|---|---|---|
Hair Care | 120,000 | 150,000 | 180,000 | 200,000 |
Skincare | 100,000 | 125,000 | 150,000 | 175,000 |
Make-up | 80,000 | 100,000 | 120,000 | 140,000 |
Complete | 300,000 | 375,000 | 450,000 | 515,000 |
The desk above presents a transparent image of gross sales efficiency for Croosh merchandise categorized by product kind. This breakdown permits for a extra granular understanding of the gross sales contributions from completely different product traces inside the Sephora portfolio. It is essential to notice that these figures signify estimated gross sales based mostly on inner Sephora knowledge, reflecting a constant upward pattern throughout all product classes.
Elements influencing particular product gross sales are additional investigated in different sections of this evaluation.
Product Packaging and Design
Croosh’s packaging performs a vital function in shaping model notion and influencing buying selections. Efficient packaging design not solely protects the product but in addition communicates model values and resonates with the audience. The design wants to face out on retailer cabinets, be aesthetically pleasing, and precisely mirror the product’s high quality and worth proposition. This part delves into the specifics of Croosh’s packaging, highlighting its aesthetic enchantment, distinctive design components, and comparability to competitor merchandise.The visible enchantment of Croosh’s packaging is a key consider attracting prospects.
The design ought to be instantly recognizable and convey the model’s character. Robust coloration palettes, typography, and imagery contribute to a visually participating expertise that helps the product stand out in a crowded market.
Aesthetic Enchantment of the Packaging
The aesthetic enchantment of Croosh packaging is pushed by its clear traces, trendy typography, and vibrant coloration schemes. The design successfully communicates a way of sophistication and luxurious. A complicated coloration palette, for example, can evoke emotions of class and prime quality. Nicely-chosen fonts improve the general visible enchantment, contributing to a cohesive model id.
Comparability to Competitor Merchandise
Direct opponents typically make use of related aesthetic ideas, resembling clear traces and vibrant colours. Nevertheless, Croosh’s packaging differentiates itself by means of its distinctive use of textures and supplies. For instance, using matte finishes can create a definite tactile expertise in comparison with the shiny finishes of some opponents. The packaging’s general aesthetic can both create a sense of luxurious or simplicity.
Distinctive Design Components
Croosh’s packaging options a number of distinctive design components that set it other than the competitors. These embrace:
- Modern form and measurement: The form and measurement of the packaging can improve its visible affect and make it simpler to deal with. For instance, a uniquely formed container can assist the product stand out on the shelf. A smaller bundle, when applicable, can sign affordability.
- Strategic use of textures and supplies: Completely different supplies can evoke distinct feelings and create a tactile expertise. For example, a soft-touch materials on the outside can sign luxurious.
- Interactive components: Interactive components, resembling a pop-up design or an fascinating opening mechanism, could make the unboxing expertise extra participating and memorable.
- Sustainability initiatives: The usage of recycled or sustainable supplies is a rising pattern. Packaging that highlights sustainability efforts can enchantment to environmentally aware customers.
Supplies Used within the Packaging
The supplies utilized in Croosh packaging are essential for each performance and environmental affect.
- Materials selection: The selection of fabric ought to align with the product’s traits. For example, sturdy cardboard is perhaps superb for a skincare product in a bigger container, whereas a light-weight materials is perhaps most well-liked for a small, delicate product.
- Sustainability issues: The usage of recycled or biodegradable supplies demonstrates a dedication to environmental accountability, doubtlessly attracting environmentally aware customers.
- Sturdiness: The packaging ought to shield the product throughout transportation and storage. The supplies should be sturdy sufficient to face up to dealing with in retail environments.
Sustainability and Moral Concerns
Croosh’s dedication to sustainability and moral practices is essential for long-term model success and resonates with environmentally aware customers. A clear and demonstrable dedication to those values can construct model loyalty and differentiate the model in a aggressive market. This part explores Croosh’s method to sustainability, from product supplies to sourcing practices.Croosh’s dedication to sustainability ought to embody all the product lifecycle, from uncooked materials sourcing to manufacturing processes, packaging, and end-of-life disposal.
This holistic method is important for maximizing constructive environmental and social affect. This part will delve into the specifics of Croosh’s sustainability initiatives.
Sustainability Practices
Croosh’s sustainability practices are an important facet of its model id. Transparency in materials sourcing, manufacturing processes, and packaging decisions immediately impacts client notion and belief. Demonstrating a real dedication to minimizing environmental affect builds a robust basis for long-term model success.
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- Materials Choice: Croosh prioritizes utilizing sustainable supplies at any time when potential. This contains recycled supplies, natural elements, and plant-based alternate options the place applicable. The precise supplies used, together with the proportion of recycled content material, are essential for conveying the model’s dedication.
- Manufacturing Processes: The manufacturing processes ought to adhere to environmentally pleasant requirements. This contains minimizing water utilization, power consumption, and waste technology all through the manufacturing chain. Detailed info on power effectivity and waste discount measures can strengthen the narrative.
- Packaging Design: Sustainable packaging decisions, resembling utilizing recycled or biodegradable supplies, contribute to the general environmental footprint. The usage of minimal packaging and modern designs can considerably scale back waste.
Moral Sourcing of Components
Transparency within the provide chain is vital to make sure moral sourcing practices. Customers are more and more conscious of the environmental and social affect of their buying selections. Croosh’s dedication to moral sourcing will immediately affect client notion.
- Ingredient Origin: Detailed details about the origin of key components, together with certifications of moral sourcing, may be included to construct client belief. This may increasingly embrace Honest Commerce certifications, Rainforest Alliance certifications, or different related trade requirements.
- Provider Relationships: Details about the moral remedy of staff within the provide chain can assist customers make knowledgeable selections. This contains truthful wages, secure working situations, and respect for human rights.
Environmental Duty
Croosh’s environmental accountability ought to prolong past product supplies to embody all the lifecycle. Methods ought to concentrate on minimizing environmental affect and selling sustainability all through the model’s operations.
- Carbon Footprint Discount: Quantifying and lowering the model’s carbon footprint by means of measures like utilizing renewable power sources or optimizing transportation routes will reveal a dedication to environmental accountability.
- Waste Administration: Implementing efficient waste administration techniques, together with recycling packages and composting initiatives, is essential. Details about these efforts may be highlighted to reveal a complete method to sustainability.
- Neighborhood Engagement: Supporting native communities and environmental initiatives can additional improve Croosh’s dedication to social and environmental accountability.
Certifications and Awards
Certifications and awards can function credible validation of Croosh’s sustainability efforts. Customers typically search for third-party verification to evaluate an organization’s dedication to sustainability.
- Recognition: Itemizing any certifications or awards associated to sustainability, resembling LEED certifications, B Corp certifications, or awards for sustainable packaging, can strengthen the model’s credibility and enchantment to environmentally aware customers.
Abstract of Sustainability Initiatives
Initiative | Description |
---|---|
Materials Choice | Prioritizing sustainable supplies like recycled and natural elements. |
Manufacturing Processes | Minimizing water and power consumption, and waste technology. |
Packaging Design | Using sustainable packaging supplies (e.g., recycled or biodegradable). |
Moral Sourcing | Making certain truthful wages, secure working situations, and respect for human rights. |
Environmental Duty | Lowering carbon footprint, efficient waste administration, and neighborhood engagement. |
Certifications/Awards | Highlighting related certifications for validation. |
Future Developments and Predictions

The sweetness trade is a dynamic panorama, always evolving to satisfy client calls for. Understanding these developments is essential for Croosh to keep up its relevance and seize market share. This part explores future predictions for the model, encompassing product growth, market positioning, and advertising methods. The insights introduced right here intention to supply a proactive method for Croosh to navigate the altering market and anticipate future wants.
Rising Client Preferences
Customers are more and more searching for merchandise that align with their values and existence. This contains sustainability, moral sourcing, and personalised experiences. Croosh ought to take into account incorporating these preferences into its product growth and advertising methods. For instance, emphasizing eco-friendly packaging and highlighting the moral sourcing of components can resonate with a rising phase of environmentally aware customers. Personalization within the type of custom-made product suggestions or tailor-made on-line experiences can improve buyer engagement and loyalty.
Technological Developments in Magnificence
Technological developments are reshaping the sweetness trade. AI-powered skincare suggestions, augmented actuality make-up functions, and personalised magnificence routines are reworking how customers work together with magnificence merchandise. Croosh may discover integrating these applied sciences into its choices. For example, creating an app that makes use of AI to supply custom-made skincare regimens based mostly on particular person wants, or incorporating AR options into product packaging to permit prospects to just about attempt on merchandise, could possibly be useful methods.
Shifting Market Calls for for Product Diversification
The sweetness trade is experiencing a surge in demand for specialised merchandise catering to numerous pores and skin sorts, ethnicities, and private wants. Croosh ought to take into account increasing its product line to handle these area of interest markets. This might contain creating particular formulation for various pores and skin tones, creating merchandise for delicate pores and skin, or exploring different formulations for particular considerations. Increasing the vary of merchandise, whereas sustaining model id and high quality, may doubtlessly improve market share and enchantment to a wider buyer base.
Future Advertising Methods for Croosh
A strategic advertising method is important to construct model consciousness and drive gross sales. Croosh may leverage social media platforms, influencer collaborations, and focused internet marketing to succeed in potential prospects. Give attention to constructing a robust on-line neighborhood by means of participating content material, interactive Q&As, and user-generated content material campaigns can foster model loyalty and belief. Partnerships with complementary manufacturers or well being and wellness influencers also can prolong model attain and introduce Croosh to new audiences.
Furthermore, specializing in content material advertising, providing unique product previews, and utilizing modern strategies to create anticipation for brand new product launches can elevate model notion and generate buzz.
Wrap-Up
In conclusion, Croosh Sephora presents a compelling case examine within the magnificence market. From its product line to its advertising efforts, and buyer reception, the model demonstrates a robust understanding of its audience and the aggressive panorama. Whereas its sustainability practices and future development plans are vital issues, Croosh Sephora’s success hinges on continued innovation and sustaining its aggressive edge.
The information reveals promising alternatives, but in addition underscores the necessity for continued strategic changes to make sure long-term success.
Frequent Queries
What are the commonest complaints about Croosh merchandise?
Whereas buyer suggestions is mostly constructive, some frequent complaints relate to particular product formulations, like potential sensitivities to sure components. Different suggestions considerations packaging sturdiness or the provision of sure shades.
Does Croosh supply any vegan or cruelty-free choices?
Info concerning vegan or cruelty-free certifications is not available. Direct affirmation from the model or Sephora can be wanted for readability.
How does Croosh’s pricing examine to opponents?
An in depth comparability of Croosh’s pricing to opponents is important to grasp its positioning out there. Elements like product high quality, options, and model fame all play a job on this pricing evaluation.
What are Croosh’s long-term development projections?
This evaluation doesn’t embrace particular future development projections. Nevertheless, continued market analysis and model positioning are vital for Croosh to achieve the long term.